ESET Distribution Launches NOD32 Renewal Retail Packs

Released on = May 14, 2007, 11:52 pm

Press Release Author = Nirmala Dsouza/OAK Consulting

Industry = Software

Press Release Summary = ESET Distribution becomes the first and the only antivirus
vendor to offer customers renewal options through retail packs.

Press Release Body = Dubai, United Arab Emirates, May 15, 2007: ESET Distribution
Middle East, the regional business development centre of ESET NOD32 Antivirus, today
announced the launch of the NOD32 renewal retail pack in the Middle East making it
the first and the only antivirus vendor to offer customers renewal options through
retail purchase. The new NOD32 Renewal Retail Packs will be available at all ESET
retail dealers and distributors and is priced 30% lower than the first year license
fee.

\"We are happy to introduce the new NOD32 renewal retail pack which will benefit both
our customers and our channel partners. Previously, NOD32 users could only renew
their subscription online by using a credit card. When the subscription was about to
expire, the user would receive a warning notification on his computer providing him
with a link to the ESET website where he could renew online. However, if he did not
wish to renew online, he would have to opt for a full first year retail pack from a
retailer. The NOD32 renewal retail pack will now offer the user an alternative
option for renewal where he can buy the pack from a retailer,\" says Mr. Neo
Neophytou, Managing Director, ESET Distribution Middle East.

However, states Mr. Neophytou, looking at the market trends in the Middle East, ESET
found that not all users have credit cards and those users that have credit cards
are still uncomfortable to use it online due to security issues. "Hence we decided
to offer them the renewal pack option where they could buy it directly from a
retailer. The NOD32 renewal retail pack will be available at all our dealers and
distributors and is priced 30% lower than the first year license fee. This new
introduction will also benefit our distributors and retail partners who have been
instrumental in our success by providing them a share of the revenues from renewal
pack sales which was not available to them before," adds Mr. Neophytou.

The NOD32 Renewal Retail pack is targeted at NOD32 home users and small business
users, who would like to renew their existing ESET NOD32 licenses. This renewal pack
will offer NOD32 users convenience of buying from a reseller instead of using their
credit card to renew online. The NOD32 renewal retail pack will be available in a
DVD size envelope with the renewal license information inside and will be available
across the Middle East at a retail price of US$ 29 per license. For further details,
please contact ESET Distribution Middle East on +971 7 2077813 or visit
www.esetme.com.

About NOD32:

High-performance, low-impact ESET NOD32 Antivirus software offers consumers and
businesses comprehensive protection in a product designed to automatically update
behind-the-scenes without impacting other applications, so users always have the
most current protection available. ESET NOD32 Antivirus version 2.7 utilizes
ThreatSenseŽ technology, a sophisticated detection system based on advanced
heuristics, to proactively identify previously unknown viruses, Trojans, spyware,
rootkits and phishing attacks in real time. ThreatSense is built into NOD32's single
scanning engine to provide comprehensive protection so users do not need to rely on
additional point solutions for spyware and adware protection.

About ESET Distribution Middle East

ESET Distribution Middle East is the Regional Business Development Center of ESET
NOD32 Antivirus for the Middle East. Founded in 1992, ESET is a global provider of
security software for enterprises and consumers. ESET's multiple award-winning,
anti-threat software, NOD32, provides real-time protection from known and unknown
viruses, spyware and other malware. NOD32 offers the smallest, fastest, and the
most advanced protection available, with more Virus Bulletin 100% Awards than any
other antivirus product (www.virusbulletin.com). ESET was named in Deloitte's
Technology Fast 500, for four years running, and has an extensive partner network,
which includes corporations like Canon, Dell, and Microsoft.


Web Site = http://www.esetme.com

Contact Details = Nirmala D\'souza
PR Consultant
Oak Consulting FZC
+971507343840
Email: nimi@oakconsulting.biz

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